12/3/2023 0 Comments Horizon media“What's exciting about this partnership is that in making our data available in blu., we realize a new level of access and usability to enrich not just consumer touchpoints, but consumer-driven business decisions.” “We’ve worked with Horizon Media for years developing location-based strategies to connect brands with consumers,” said Matthew Doherty, VP of Sales – PlaceIQ at Precisely. The decision acknowledges the data integrity leader’s scale, innovation, and experience in location, further underscored through its acquisition of the PlaceIQ business early last year. “The granularity of the Precisely PlaceIQ data, coupled with Precisely’s expertise in data integrity, allows our clients to build complex and innovative marketing campaigns with confidence.”Īfter an extensive evaluation, Precisely was chosen by Horizon Media to be its only location data partner. “This integration enables our agency teams and our brand clients to leverage location data in ways that would otherwise be impossible,” said Jean-Marc Papin, SVP Media Technology at Horizon Media. Automotive clients can optimize “in-market” audiences based on where consumer footfall and location data shows dealership visitation trends are strongest. For example, consumer packaged goods (CPG) clients can intersect purchase data with visitation data to understand shifting consumer channel preferences. The partnership means that Horizon’s clients across industries will have the data and analytics to unleash the power of location in their marketing strategies. marketing platform, Horizon clients can connect online and offline activity for a new level of detail on what is driving consumers in the physical world. By integrating Precisely PlaceIQ movement and location data directly within the blu. empowers brands to build deeper customer relationships by providing marketing practitioners access to real-world data and timely trends. The partnership means that Precisely PlaceIQ data will be available directly from within blu., Horizon Media’s connected marketing platform.īlu. media agency according to Ad Age Data Center 2023, as its exclusive movement and location data provider. BURLINGTON, Mass.-( BUSINESS WIRE)- Precisely, the global leader in data integrity, today announced that it has been selected by Horizon Media, the largest U.S.
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